Missed the live event? Watch it here On Demand!
As more and more brands start to jump on the bandwagon of ‘purposeful marketing,’ it’s becoming harder than ever for brands to come off authentically.
Leveraging purpose, cause or mission in brand building is a dangerous game - putting brands under a microscope and leaving them open to judgment and criticism.
To succeed in the game of purpose, brands must align themselves with causes that directly relate to their existing values, ethos and behavior.
That’s where we come in. In this interactive discussion, led by Gage Mitchell, Founder of Evolve CPG, a community of better-for-the-world CPG brands, we uncovered the do’s and don’ts around purposeful marketing.
During this session, we went through:
- What it means to be an impactful, mission-led brand
- From real-life examples of brands succeeding (and failing) to effectively convey their impact authentically
- How you can evaluate your brand’s impact and ensure your marketing efforts are relevant to your brand
We hope you enjoy!
