Campaign effectiveness is notoriously difficult to measure. Brands spend millions of marketing dollars on partnerships each year, but are those campaigns actually moving the dial on their brand equity?
In this webinar, hosts John Curran and Danielle Wiseman share secrets behind the celebrity partnerships that succeed, and the mistakes behind the ones that fail in our new report.
Featuring a live analysis of the recent CeraVe x Michael Cera campaign that launched in the UK and US!
Watch to learn more about...
- The impact that celebrity endorsements can have on your brand
- What to consider before launching an influencer campaign
- The effectiveness of celebrity partnerships in the US vs. the UK
