Bonnie Chung, Founder of Miso Tasty, shared her story of how she turned her passion for the ancient Japanese superfood, miso, into an award- winning brand with national distribution at Sainsbury’s.
As a growing challenger brand, Bonnie shared invaluable lessons she's learned along the way, including:
How to compete with the big guys, even with a tiny marketing budget
How an authentic and personal story goes a long way in seducing retailers
How to build both a brand and a business that sets you up for long term success
Thanks to our friends at The Copy Club for hosting this event!
If you're a challenger brand, you know every penny counts. Learn how Miso Tasty tracks campaigns in ProQuo AI to ensure they're seeing value in media spend and other marketing activities.
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