Webinar:

How to Craft a Killer Creative Brief

View the full recording below👇

craft a creative brief

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Watch it here On Demand!

Got a campaign or launch coming up that’s going to propel your brand to dizzy heights? First off, you’ll need a data-driven and compelling creative brief to ensure your marketing spend works as hard as you do!

In this session, we cover:

  • How to frame the context for your brief, including the challenge you’re solving and your brand’s commercial objectives
  • How to uncover a human truth about your target and how to frame out job this creative is meant to do
  • Distilling the brief into one concise message and deciding where and how to communicate your creative idea

Enjoy!

 

Don't forget to grab a copy of our Creative Brief Template. It will guide you through the creative brief process to make your next campaign a winner!

develop and optimize creative cover

 

Interested in learning more about how to develop creative that will drive results? Check out our full guide!

In the guide, we walk you through the milestones of planning, ideating, creating, launching and optimizing an effective campaign which meets your marketing goals, and delivers the hard commercial results you’re looking for.

Get the guide

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