Brand growth doesn’t start with numbers. It starts with people.
Traction shows you what really drives loyalty, choice, and change -
real emotions, in real time.
Tracking emotions for some of world’s best brands
Still stuck with brand tracking that can't feel what your customers feel?
Traditional Brand Tracking
- Slow, static data dumps
- Generic metrics with little context
- Quaterly reports that feel out of date
- No emotional insight - just numbers
- Can't connect campaigns to brand shifts
- Complex dashboards no one opens
- Can't justify budgets when it matters
Brands that use Traction
- Live consumer sentiment, tracked daily
- Metrics rooted in real human emotion
- Brand and campaign insights in real time
- Understand why people buy - or don't
- See which campaigns move the needle
- Intuitive dashboard made for marketers
- Always-on evidence to defend budgets
Still stuck with brand tracking that can't feel what your customers feel?
Traditional Brand Tracking
- Slow, static data dumps
- Generic metrics with little context
- Quaterly reports that feel out of date
- No emotional insight - just numbers
- Can't connect campaigns to brand shifts
- Complex dashboards no one opens
- Can't justify budgets when it matters
Brands that use Traction
- Live consumer sentiment, tracked daily
- Metrics rooted in real human emotion
- Brand and campaign insights in real time
- Understand why people buy - or don't
- See which campaigns move the needle
- Intuitive dashboard made for marketers
- Always-on evidence to defend budgets
Brand tracking that connects the dots
We continuously track how real people respond to your campaigns, competitors and category. We don’t just show movement – we help you trace it back to a moment, a message, a marketing choice. And when things shift, you’ll see it first.
Funnel Metrics
Convert attention into action. We track how consumers move through your brand funnel to reveal exactly where you're winning, and where you're leaking potential growth.
Sentiment Tracking
We capture how people really feel about your brand in real time. The emotions behind the behaviour. The shifts that spark change. It's brand tracking - but alive.
Asset Testing
Test the story before you spend the budget. From billboards to brand assets, we test how your creative makes people feel. Fast, emotionally tuned, and insight-rich.
Trusted by leading brands
Hear directly from our partners how Traction helped unlock new
opportunities and emotional insight.
What I like about Traction is that you can prove that your marketing works.
Traction helps me demystify marketing; marketing is not about painting pretty pictures. This actually helps me get taken seriously and drive growth. It also empowers me to speak in a language that more analytical team members can understand so you get a seat at the decision-making table more readily.
Lydia Stubbins, Head of Brand – Divine Chocolate
Traction gives us far more actionable insight than traditional brand trackers.
There’s no algorithmic mystery, just clear data on what’s driving (or holding back) your brand. And whenever we need to explore a question further, their team is right there with smart, fast support.
Patricia Sung, Managing Director Mast – Jägermeister UK
Trusted by leading brands
Hear directly from our partners how Traction helped unlock new
opportunities and emotional insight.
What I like about Traction is that you can prove that your marketing works.
Traction helps me demystify marketing; marketing is not about painting pretty pictures. This actually helps me get taken seriously and drive growth. It also empowers me to speak in a language that more analytical team members can understand so you get a seat at the decision-making table more readily.
Lydia Stubbins, Head of Brand – Divine Chocolate
Traction gives us far more actionable insight than traditional brand trackers.
There’s no algorithmic mystery, just clear data on what’s driving (or holding back) your brand. And whenever we need to explore a question further, their team is right there with smart, fast support.
Patricia Sung, Managing Director Mast – Jägermeister UK