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Insights and Stories

Explore fresh perspectives, ideas, and updates from our team.

Articles

- 2 mins read

Why Connection and Customer Experience Drive Long-Term Brand Growth

Articles

- 2 mins read

Why Connection and Customer Experience Drive Long-Term Brand Growth

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Connection

Articles

- 2 mins read

How Merchandising Influences Value for Money Perception

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Clarity

Articles

- 2 mins read

Why Attraction and Communication Drive Brand Growth

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Attraction

Articles

- 2 mins read

How Partnerships Build Brand Aspiration and Desirability

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Aspiration

Articles

- 2 mins read

How Accessibility and Pricing Shape Brand Growth

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Accessibility

Articles

- 4 mins read

The Rise of Selective Premium: Why Consumers Still Choose Better, Just Less Often 

Insights

- 4 mins read

INSIDE THE 16 DRIVERS: Value for Money

Insights

- 6 mins read

Why Some Brands Own Football in Consumers’ Minds

Insights

- 3 mins read

Harnessing Customer Insights: How to Turn Feedback Into Growth

Articles

- 3 mins read

What Q1 Taught Me About Brand Growth (And Why Most Strategies Still Get It Wrong)

Articles

- 3 mins read

How to Grow Market Share (Without Wasting Budget)

Insights

- 3 mins read

5 Ways to Measure Brand Awareness (and What Actually Matters)

Articles

- 3 mins read

Why Traditional Brand Tracking Is Holding Brands Back

Articles

- 3 mins read

Competitor Tracking: Tools, Tactics and Why It Matters More Than Ever

Articles

- 2 mins read

Meat Alternatives and Consumer Intelligence: What Really Drives Growth

Case Studies

- 2 mins read

Peak Season Doesn’t Build Brands. It Exposes Them.

Case Studies

- 2 mins read

Winning Your Next Customer: Why Future Demand Marketing Drives Growth

Insights

- 3 mins read

Mother’s Day didn’t fail. Most brands just weren’t invited.

Articles

- 3 mins read

Go Beyond Brand Tracking: The Power of Always-On Insight

Insights

- 3 mins read

5 Ways to Get Robust Consumer Data

Articles

- 5 mins read

How to Grow Brand Popularity With Your Target Audience

Insights

- 5 mins read

10 Brand Tactics for Beauty and Cosmetics Brands

Case Studies

- < 1 mins read

The Peak Season Paradox: Why Winning Dry January Isn’t Always the Goal

Insights

- 4 mins read

5 Ways to Connect With Your Audience and Grow Your Brand

Case Studies

- 2 mins read

How Dr. Dennis Gross Maximised ROI on TikTok With our Asset Testing

Articles

- 3 mins read

Why Brand Awareness Matters for Growth

Articles

- 4 mins read

The Cost of Living Shift: How National Brands Compete with Private Labels

Articles

- 4 mins read

Online Dating’s Rebound: What Matters Now

Articles

- 4 mins read

Tinder Safety: Swipe Left if You’re Looking for Protection

Insights

- 3 mins read

16 Ways Brands Win: A Modern Guide to Building Stronger Relationships

Articles

- 2 mins read

Understanding System 1 and System 2: What Kahneman Teaches Us About Brand Decision-Making

Articles

- 5 mins read

The Limitations of Social Listening and How to Move Beyond Them

Insights

- 3 mins read

5 Tips for Selling Your Product to Retailers

Articles

- 4 mins read

Does Market Research Need a Rethink?

Case Studies

- < 1 mins read

Real-Time Packaging Testing – How Aspall Drove 23% Sales Growth

Articles

- 3 mins read

5 Tips for Brand Growth from a Former CEO of Victoria’s Secret

Articles

- 2 mins read

How to Win Black Friday 2025 Without Undermining Your Brand.

Reports

- < 1 mins read

Market Research: It needs a revamp.

Reports

- < 1 mins read

The New Frontiers of Fandom

General

- 6 mins read

Strong Examples of Brand Storytelling to Inspire you.

Articles

- 3 mins read

How to Find a Human Truth to Power Your Brand.

Case Studies

- < 1 mins read

How To Craft A Killer Trade Story That Grows Your Brand

Insights

- 5 mins read

5 Ways to Measure your Marketing Impact.

Insights

- 3 mins read

Halloween Candy Trends: What Drove Shopper Decisions in 2024?

Case Studies

- < 1 mins read

The Impact of Innovation

Insights

- 5 mins read

Forget What Works. Find What Moves.

Insights

- 4 mins read

Cadbury and Tony’s Chocolonely on World Chocolate Day

Articles

- 2 mins read

Why Connection and Customer Experience Drive Long-Term Brand Growth

Articles

- 2 mins read

How Merchandising Influences Value for Money Perception

Articles

- 2 mins read

Why Attraction and Communication Drive Brand Growth

Articles

- 2 mins read

How Partnerships Build Brand Aspiration and Desirability

Articles

- 2 mins read

How Accessibility and Pricing Shape Brand Growth

Articles

- 4 mins read

The Rise of Selective Premium: Why Consumers Still Choose Better, Just Less Often 

Reports

- < 1 mins read

Market Research: It needs a revamp.

Reports

- < 1 mins read

The New Frontiers of Fandom

Case Studies

- 2 mins read

Peak Season Doesn’t Build Brands. It Exposes Them.

Case Studies

- 2 mins read

Winning Your Next Customer: Why Future Demand Marketing Drives Growth

Case Studies

- < 1 mins read

The Peak Season Paradox: Why Winning Dry January Isn’t Always the Goal

Case Studies

- 2 mins read

How Dr. Dennis Gross Maximised ROI on TikTok With our Asset Testing

Case Studies

- < 1 mins read

Real-Time Packaging Testing – How Aspall Drove 23% Sales Growth

Case Studies

- < 1 mins read

How To Craft A Killer Trade Story That Grows Your Brand

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Connection

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Clarity

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Attraction

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Aspiration

Insights

- 3 mins read

INSIDE THE 16 DRIVERS: Accessibility

Insights

- 4 mins read

INSIDE THE 16 DRIVERS: Value for Money