Cookie Notice

Introduction

Traction is committed to protecting your privacy.

This Cookie Notice explains what cookies are, what types of cookies are placed on your device when you visit our website and how Traction use them. Please see our Privacy Notice for further information on how Traction process your personal information.

What are cookies?

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory.  A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or other identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.

Who can drop cookies?

First-party cookies

First-party cookies are placed on your device directly by Traction. For example, Traction use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website.

Third- Party Cookies

Third-party cookies are placed on your device by our partners and service providers. For example, Traction use third-party cookies to measure user numbers on our website or to enable you to share content with others across social media platforms.

How long does a cookie stay on my device?

Session cookies

There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently.

Persistent cookies

Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website again and for analytical purposes.

Do you use other tracking technologies?

Other technologies (which Traction also call cookies) such as web beacons (also called pixel tags or clear gifs), tracking URLs or software development kits (SDKs) can also be used. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an e-mail that Traction have sent them.  Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from.  SDKs are small pieces of code included in apps, which function like cookies and web beacons.

What do Traction use cookies (and other tracking technologies) for?

Like most providers of online services, Traction use cookies to provide, secure and improve our services, including by remembering your preferences, recognizing you when you visit our website and personalizing and tailoring ads to your interests. To accomplish these purposes, Traction also may link information from cookies with other personal information Traction hold about you.

When you visit our website, some or all of the following types of cookies may be set on your device.

You can find more information about the individual cookies we use and the purpose for which we use them in the table below:

How can you control cookies?

Tools within this Cookie Notice

You can set and modify your cookies preferences at any time, by using the Cookie Management Preference Tool available at the top of this Cookies Policy

Browser and devices controls

Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer.  The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.

You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.

Interest-based advertising tools

You can opt out of seeing online interest-based advertising from participating companies through the Digital Advertising Alliance, the  Interactive Digital Advertising Alliance or  Appchoices(apps only).

Google Cookies

Stuff Google Wants to Make Sure You Know about Google’s Data Collection Technology

Google Analytics

We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the website and services in order to report website trends.

You can opt out of Google Analytics by visiting www.google.com/settings/ads or by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

What happens if I disable all cookies?

The changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site.

Opting out of advertising cookies does not mean you will not see adds – it means you won’t see personalized advertising from the companies that participate in the opt-out programs.  Also, if you delete cookies on your device after you opted out, you will need to opt-out again.

How to contact us?

If you have questions about this Cookie Notice, here’s how you can reach us:

Email: privacy@brandtraction.co.uk