Snapshot
A one-off deep dive into how people really feel about your brand, category and competitors. Snapshot gives you a fast, actionable view of brand performance, emotional connection and growth opportunities.
Daily Brand Tracking
Capture one month of daily tracking data to understand how people feel about your brand over time. Reveal the emotional and rational signals shaping perception, loyalty and growth.
Competitor & Category Benchmarking
See how your brand compares against your category and closest competitors. Understand where you’re winning & where you’re losing.
Actionable Consumer Insight
Go beyond surface-level metrics with custom questions, conversation analysis and Traction’s 16 Drivers framework. Snapshot turns perception into practical next steps for your brand.
Understand Your Brand Beyond the Metrics
Most brands only see performance once the numbers move. Snapshot helps you understand what is happening underneath the surface before sales reports or campaign results catch up.
Using one month of daily tracking, Snapshot gives you a clear picture of how people feel about your brand, what is influencing perception and where opportunities for growth exist within your category.
Whether you are launching a campaign, entering a new market, tracking competitor movement or simply looking for a clearer understanding of brand performance, Snapshot provides a fast and accessible way to experience Traction’s approach to always-on brand measurement.
It is designed to deliver meaningful insight quickly, without the commitment of a long-term tracking programme.
The 16 Drivers of Brand Relationships
Every Snapshot takes into account our 16 Drivers Relationship Framework, helping you understand the emotional and rational factors shaping how people connect with your brand.
Rather than looking only at awareness or consideration, the framework reveals the deeper drivers influencing preference, loyalty and future demand, showing where your brand is building momentum and where competitors may have an advantage.
Your Snapshot report maps performance across four key dimensions:
Proposition
How your brand’s character attracts people.
Activation
How your brand behaves in the world.
Emotional
How strongly your brand evokes feeling.
Rational
How strongly your brand delivers on practicality.
All 16 Brand Drivers
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Attraction How people respond to how your brand looks, feels and presents itself.
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Empathy Whether people believe your brand understands their wants and needs.
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Aspiration How special and desirable your brand is perceived to be.
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Innovation How original and forward-thinking your brand appears.
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Connection How relatable your brand’s behaviour is.
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Integrity Whether your brand is seen to have principles and do the right thing.
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Transparency How open your brand is about what it is and what it does.
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Popularity How prominent your brand is with the public.
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Clarity How easily people understand your brand’s role in their life.
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Relevance How well your brand meets people’s wants and needs.
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Performance How well your brand fulfils its promise.
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Differentiation How much your brand stands out from alternatives.
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Consistency How reliably your brand delivers.
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Accessibility How easy it is for people to use your brand.
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Value for Money How well your brand justifies its cost.
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Familiarity How well people feel they know your brand.
How Traction Captures Real Human Decision-Making
Neuroscience shows that most decisions begin as feelings (System 1) before being rationalized into thoughts (System 2).
System 1 — Feelings
Subconscious, fast, intuitive, automatic.
System 2 - Thoughts
Conscious, slow, deliberate, rule-governed.
Capturing people’s thoughts is relatively straightforward. Capturing real feelings is significantly harder. Traction uses Implicit Response Timing to measure the speed of reactions and understand how strongly people feel about specific attributes. Quick reactions indicate strong feeling, hesitation indicates uncertainty, and slower responses suggest conscious thought rather than instinct.
To capture detailed thoughts, we also ask follow-up questions that reveal conscious evaluations and reasoning.
This dual-system approach, combined with rigorous data quality coverage, gives you the most actionable understanding of what people feel and think about your brand every single day.