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Brand tracking
With Traction’s brand tracker, you can uncover what’s driving your marketing success and learn how to boost loyalty, deepen connections and accelerate growth.
Three powerful elements guide you to growth
Brand Performance
Understand how your brand is positioned in your category and what people think about your products and services.
Brand Equity
Determine how people really feel about your brand, category and competitive set and why they are buying your brand, or not.
Brand Guidance
Develop your brand growth action plan with expert support from specialists in insights, brand strategy and data science.
Brand Metrics to drive action
Develop a full picture of your marketing performance so you can understand how to effectively accelerate your brand’s growth.
Brand Performance
Understand how successful your brand is at driving consumers through the marketing funnel and where there might be barriers to growth.
Brand Performance Metrics:
- Marketing funnel (including awareness, consideration, trial and purchase
- Custom Questions (open and closed ended questions)
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Brand Equity
You know that building strong consumer relationships drive your brand’s success. We’ve identified 16 distinct factors – our Equity Drivers – that shape these connections. By measuring consumers subconscious feelings towards these Drivers, we provide insights into your funnel performance.
Brand Equity Metrics:
- Category Drivers (purchase drivers in your category)
- Brand Equity
- Brand & Competitor Equity Drivers (16 metrics including Value for Money, Empathy and product Performance)
- Likes & Dislikes (verbatim comments about what’s working for your brand)
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Brand Guidance
Your team is supported by a multi-disciplinary team of experts in insights, brand strategy and data science, who can guide you on the next steps you should take. We help you identify the key Drivers that present the biggest growth opportunity for your brand.
Brand Guidance Outputs:
- Key Growth Drivers
- Brand Action plan
Unleash the full power of brand tracking
Our combined suite of metrics empowers you to solve your most pressing marketing and brand questions. With a Traction Brand Tracker, you will:
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