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Marketing Effectiveness Measurement
Reveal the invisible threads that link your brand equity to your bottom line with marketing effectiveness solutions from Traction.
Build confidence that marketing activities will drive commercial outcomes
Campaign Tracking
Understand if your campaigns are changing perceptions of your brand and how they are influencing consumer buying behaviour.
Asset Testing
Iterate your creative concepts and predict the success of your upcoming campaigns by evaluating the effectiveness of your assets.
Connected Data
Determine the impact your brand is having on your bottom line, with action models that combine brand equity, sales and media spend data.
Get the evidence you need to prove your marketing impact
Find the proof points you need to set your brand’s strategic direction and demonstrate the effectiveness of your marketing.
Campaign Tracking
Explain and predict which aspects of your campaign are working and why. Monitor your brand in the context of its competitive position and category needs before, during, and after your campaign. Identify where to make in-flight changes to your content and media plans.
Campaign Tracking Metrics:
- Marketing funnel
- Category Drivers
- Brand and competitive Equity
- Brand Equity Drivers
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Asset Testing
Get real consumer feedback on your latest creatives and concepts with rapid asset tests from Traction. Optimize your creative for success by testing throughout the development cycle, predict the success of your upcoming campaigns or diagnose past performance. Align your creative to your brand’s strategic goals by testing assets on the same brand equity framework used for brand tracking.
Asset Testing Metrics:
- Asset Equity vs Brand Equity
- Asset Equity Drivers
- Asset Optimization feedback
- Custom Questions
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Connected Data
Get the data you need to prove that your marketing is delivering a return on investment. Leverage a team of experts in insights, brand strategy and data science to identify your brand’s key Growth Drivers. Combine Brand Equity, media spend and sales data to determine which Equity Drivers are leading and lagging indicators of commercial growth.
Connected Data Outputs:
- Key Driver action plans
- Causal modelling workshops with Data Science experts
Determine the true impact of your brand and marketing activities
Develop the proof you need to protect your budget and ensure your work gets the credit it deserves. With Marketing Effectiveness Solutions from Traction, you can:
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