Brand &

Category Diagnostics

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Why ProQuo

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Heart
The What
Performance Data

Performance Data guides you on your brand’s current competitive positioning by looking at your brand, your category, and your competitors.

Diagnostic Data
The Why
Diagnostic Data

Diagnostic Data reflects consumer decision-making and explains the strength of your brand’s purchase power.

Action Centre
The Now What
Action Centre

Our multi-disciplinary team of Insights, Brand Strategy, and Data Science experts act as an extension of your team to guide you on the next steps you should take. 

About ProQuo
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Heart Icon
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Security
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Target
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Problems Insight Engines Solve

How does an Insights Engine solve pains of our current customers?

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Frame (3)
It’s hard to get to the ‘why’ behind current sentiment data

Diagnostic data explains why brand opportunities/ barriers exist

Frame (3)
Difficult to prove the value of marketing and investment/spend

Sales and equity data calibrated to unlock growth drivers

Frame (3)
Insights providers perceived to be poor value

Modular structure means your engine is designed to grow with you

Frame (3)
Poor or inconsistent client service; no partnership

Supported by team of insights, brand and Dsci experts

Frame (3)
Speed of delivery

Real-time data, responsive team, regular reporting

Frame (3)
Weak cross-functional collaboration between teams

All teams making decision using the same data, easy to communicate across teams

How does it work?

Step 1
Select your use case

Tell us whether you’re looking to modernise your brand tracking, optimise asset testing or build a growth-oriented brand strategy

Step 2
Review your core modules

Based on your use case, we recommend one of three Starter Engines

Step 3
Customise your Insights Engine

Review our full list of available modules and customize your

Step 4
Go live inputs

Tell us about the additional segmentation requirements you have, the custom questions you want to input into your engine, and how long you want it running for

Book a meeting

Ready to understand your customers like never before?

Talk to our team today and start your journey towards brand and marketing transformation.

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