Brand & 
Category Diagnostics

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Book a demo

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Why ProQuo

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The What

Performance Data

Performance Data guides you on your brand’s current competitive positioning by looking at your brand, your category, and your competitors.

The Why

Diagnostic Data

Diagnostic Data reflects consumer decision-making and explains the strength of your brand’s purchase power.

The Now What

Action Centre

Our multi-disciplinary team of Insights, Brand Strategy, and Data Science experts act as an extension of your team to guide you on the next steps you should take.

About ProQuo

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Request a demo

Problems Insight Engines Solve

How does an Insights Engine solve pains of our current customers?

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It’s hard to get to the ‘why’ behind current sentiment data

Diagnostic data explains why brand opportunities/ barriers exist

Difficult to prove the value of marketing and investment/spend

Sales and equity data calibrated to unlock growth drivers

Insights providers perceived to be poor value

Modular structure means your engine is designed to grow with you

Poor or inconsistent client service; no partnership

Supported by team of insights, brand and Dsci experts

Speed of delivery

Real-time data, responsive team, regular reporting

Weak cross-functional collaboration between teams

All teams making decision using the same data, easy to communicate across teams

How does it work?

Step 1

Select your use case

Tell us whether you’re looking to modernise your brand tracking, optimise asset testing or build a growth-oriented brand strategy

Step 2

Review your core modules

Based on your use case, we recommend one of three Starter Engines

Step 3

Customise your Insights Engine

Review our full list of available modules and customize your

Step 4

Go live inputs

Tell us about the additional segmentation requirements you have, the custom questions you want to input into your engine, and how long you want it running for

Book a meeting

The What

Modules Explained

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Marketing Funnel

Category Attributes

Campaign Awareness

Competitor Activity Awareness

Custom Questions

Marketing Planner

Featured Case Studies

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Aspall uses real-time data to drive sales growth

The value of real-time data cannot be underestimated. See how Molson Coors uses ProQuo to drive sales growth for cider brand, Aspall.

+6%

increase in connection

+7%

increase in performance

Aspall uses real-time data to drive sales growth

The value of real-time data cannot be underestimated. See how Molson Coors uses ProQuo to drive sales growth for cider brand, Aspall.

+6%

increase in connection

+7%

increase in performance

Aspall uses real-time data to drive sales growth

The value of real-time data cannot be underestimated. See how Molson Coors uses ProQuo to drive sales growth for cider brand, Aspall.

+6%

increase in connection

+7%

increase in performance

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Lorem ipsum ut labore

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

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Request a demo

Our Solutions

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Live Interactive Dashboard

The Why

Performance Data
The Why

Diagnostic Data
The Now What?

Action Centre

The Why

Performance Data