Posts about NPD

Jul 6

SKU Rationalization | Keep your brand off the chopping block

So, you’ve launched a new product into market – you’ve done the hard work, coached your team from ideation to execution, and you’ve even managed to win over retailers in the...

Brand Strategy, NPD

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Brand Manager and retail buyer shaking hands in a retailer pitch in an office
Haircare products from brands Amazon, Vita Coco and Heck

Fancy a haircut? Amazon’s got you covered

Jun 21

Brand Strategy, NPD

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