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Oct 31

Halloween Candy Trends for 2024

What are Americans giving out to trick-or-treaters this year? We talked to snacks & candy users across the U.S. to learn more about their 2024 candy choices.

Consumer Insights

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Brand managers leveraging customer insights

Harnessing Customer Insights. Part 1: Collecting and Using Feedback

Jan 31

Brand Strategy, Consumer Insights

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The 8 Marketing Trends Brands Can't Ignore in 2024

Jan 16

Industry Trends

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Consumers making decisions based on brand sentiment

The Ultimate Guide to Analyzing Consumer Sentiment

Dec 7

Brand Management, Brand Reputation

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10 Examples of Strong Brand Storytelling

Nov 21

Brands We Love

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Woman interacting with her favorite brand

7 Ways Consumer Intelligence Will Humanize Your Brand

Nov 6

Brand Strategy, Customer Relationships

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Brand manager working with AI

Why Market Research Needs to Embrace AI

Oct 24

Brand Management, Artificial Intelligence

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The Metrics that Matter: How to Measure Marketing Effectiveness

Oct 10

Brand Management, Proving Marketing Effectiveness

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Brand Collaborations

The Best Brand Collaborations and How to Do Them Well

Sep 26

Brand Management, Partnerships

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