Posts about Brand Management

Dec 7

The Ultimate Guide to Analyzing Consumer Sentiment

Every brand manager in the B2C industry should master the intricacies of consumer sentiment. Understanding consumer sentiment isn't advantageous; it is a strategic...

Brand Management, Brand Reputation

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Consumers making decisions based on brand sentiment
Brand manager working with AI

Why Market Research Needs to Embrace AI

Oct 24

Brand Management, Artificial Intelligence

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The Metrics that Matter: How to Measure Marketing Effectiveness

Oct 10

Brand Management, Proving Marketing Effectiveness

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Brand Collaborations

The Best Brand Collaborations and How to Do Them Well

Sep 26

Brand Management, Partnerships

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Consumers choosing between Private Label and National Brand

The Cost-of-Living Crisis: National Brands vs. Private Labels

Aug 3

Brand Management, Consumer Insights

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Ad Testing: How to Create Ads That People Love

Jul 26

Brand Management, Consumer Insights

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10 Metrics to Measure to Improve Brand Equity

10 Metrics to Measure to Improve Brand Equity

Jun 22

Brand Management

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How to create an RFP for a forward-looking brand tracker

How to create an RFP for a forward-looking brand tracker

May 15

Brand Management, Consumer Insights

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Should you let go of a product if it’s profitable?

Aug 3

Brand Management

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